“Product development/innovation: This ranks within the top 3 priorities This is very likely linked both with product innovation and improvements to organizations’ market approaches.
To come back stronger, companies should reimagine their business model as they return to full speed.”
There are four strategic areas to focus on:
Globally Product development and innovation seem to be the key along with enabling better customer experience and loyalty. All of this required a better understanding of the shifts world happened in the market. Resonance with the market and coherence with the customer is the need of the new world order companies.
Consumption pattern evolution is underway and it has the potential to transform the way the market used to function post covid given the behavioral familiarity during Covid